|
Email is often looked upon as the red-headed stepchild of marketing communications. Creative strategy is generally an afterthought with many organizations simply re-purposing a print or direct mail piece—but that's not the way it should be.
Instead, email should be given the respect it deserves. It's extremely cost-effective compared to other forms of advertising, provides trackable results, and (almost instantly) establishes a history of metrics. More importantly, email messaging, when developed strongly and appropriately, builds a one-on-one relationship with individual audience members that no other medium can match.
There are challenges, of course—deliverability, white listing, avoiding the SPAM folder. I'll help you avoid the pitfalls and get the results you want.
solo emails
Amtrak
Bryman College
Chase Account Alerts
College Loan Corporation—mystery
College Loan Corporation—ouija
College Loan Corporation—Studentloanophobia
Crain's Detroit Business—subscription renewal
Discover Card—holiday gift card
Discover Card—health & wellness promo
Disney Photopass
Domino's Pizza—Fudgems promo
Domino's Pizza—lunch
Domino's Pizza—Spectacular 7s
Domino's Pizza—St. Jude Children's Hospital fundraiser
FMU Online
HP—order details
HP—support case opened
National Institute of Technology open house
Northwest Airlines—appendage
T-Mobile—BlackBerry 7105t
T-Mobile—BlackBerry 7105t alternate
T-Mobile—CallerTunes
email newsletters
Chase Home Finance—issue 1
Chase Home Finance—issue 2
Chase Home Finance—issue 3
Chase Home Finance—issue 4
Chase Home Finance—issue 5
Discover Card—monthly Cashback Bonus Update
Samsung—monthly newsletter
Samsung—monthly Spotlight
[
writing ]
| 
